Creative Packaging is Worth the Attention
Here's a hypothetical situation for you to consider: You order two supplies from two different vendors. Both packages arrive on the same day. One comes in a torn, musty, brown box. The other comes in a custom-designed package with digitally engineered images on the...
Increase Sales Through Package Customization
In today's highly competitive world, your product must stand out from competition in every sense. Most of the time, this means its quality should be better than others. Note though that its packaging should look equally impressive, too. After all, packaging affects...
Revamp Company Image with Promotional Packaging
In the 21st-century marketplace, brand image is everything. The reputation of your company and your brand could mean the difference between success and failure, and it is important to safeguard that image with everything you've got. Unfortunately, it is all too easy...
Does Your Packaging Pack a Punch?
Here are six rules to follow: Imagine walking into a convenience store and seeing shelves filled with faceless products--that is to say, various items in plain white packaging that carries the brand name and nothing else! Without product descriptors,...
Using Packaging to Launch a New Promotional Product or Promotional Event
When the time comes to expand or launch a new promotion, the packaging plays a key role in both old and new products. After all, your brand is identified in stores mainly by what is shown on its appearance. Through the strategic use of marketing on...
Make Your Packaging Stand Out
There is a reason that when you see that talking, green lizard on a billboard, you know exactly what he's about. It’s because his marketers understood the human brain and how visual we are as a species. Despite lizards having absolutely nothing...
