by Trevor Foley | Dec 3, 2017 | Crawford Blog
In today’s highly competitive world, your product must stand out from competition in every sense. Most of the time, this means its quality should be better than others. Note though that its packaging should look equally impressive, too. After all, packaging...
by Trevor Foley | Nov 14, 2017 | Crawford Blog
In the 21st-century marketplace, brand image is everything. The reputation of your company and your brand could mean the difference between success and failure, and it is important to safeguard that image with everything you’ve got. Unfortunately, it is all too...
by Trevor Foley | Oct 3, 2017 | Crawford Blog
Here are six rules to follow: Imagine walking into a convenience store and seeing shelves filled with faceless products–that is to say, various items in plain white packaging that carries the brand name and nothing else! Without product descriptors,...