When it comes to creating awareness for your brand, promoting your company goes a long way, which is why a lot of companies hire marketing firms to help them get more public recognition. The one thing a lot of these marketing firms do is tell the company that they are representing to have customized promotional products made for their company.
Why Custom Made Promotional Products?
The answer to this is pretty simple; having custom packaging products made for your business can serve a few purposes:
- Keep a consistently professional appearance. A lot of companies have custom products that have their company name or logo, because it helps their business look more professional, which is very important if you want to be taken seriously. Having a professional look is also very important if you want to attract new clients because it helps you define what your business is and what value you offer to clients.
- Gain publicity for your company. In this day and age, almost every company has some custom products that they give away to customers and prospective clients. Some give away pens, cups, or shirts with the company name on them while others give away binders, boxes, and folders. The bottom line is that this is an effective way to advertise your business and increase your brand recognition.
In What Types of Situations Can Custom Presentation Kits Be Useful?
As previously mentioned, custom presentation kits are a great way to expand your brand recognition, so they are useful in situations where you can reach a lot of people at the same time. Some of which include:
- Tradeshows: Tradeshows and exhibition fairs are a great opportunity to do some advertising for your business because they are usually attended by large crowds. The only problem with trade fairs is that the other companies that are present also recognize that it is a great opportunity to increase their brand recognition as well. When you go to trade fairs, it’s crucial that you try to make your custom kit stand out, so as to differentiate your company from the others.
- Presentations: when you are trying to make a sales pitch to a potential client, having custom kits can be beneficial in a couple of ways; it helps your business look more professional, and they can also be given as gifts to members of the team that you are making the pitch to. It may help them keep your company in mind when making their final decision.
- Promoting Your Company Image: if you want to generate some goodwill for your company, nothing beats giving away free stuff because everybody likes free stuff! One of the best ways to buy that positive image for your company is to give away free custom kits, binders, or other small packaging materials to people, regardless of if they are prospective clients or not.
Learn how Crawford Industries can help you design and produce creative packaging and presentation kits that are sure to WOW prospects!