One of the beautiful things about starting the New Year is the ability to reinvent your company’s image in 2014. Creative packaging, with a unique marketing flair, is a chance to make a powerful first impression. Gone are the years where a simple brown box would suffice. Now, to avoid being carelessly opened, or worse, tossed into the trash, more and more companies are turning to creative packaging. To help you stay ahead of the competition, we have come-up with our own take on the growing trend.
Focus on Labels
Want to increase your social media network? Why not use social media labels on your packages? Or, you can take it one step further and make the entire package into a social media promotion. Start with the colors of your favorite network, then incorporate their best known icon or logo, and finish with a uniquely shaped package that epitomizes the brand. Inside the package you can include a note introducing your new presence on the specific social media network, while simultaneously inviting your customer to follow your page or account.
The packaging label is the perfect opportunity to let your creativity shine through. Have you thought about creating a two-sided sticker? For example, the front can ask a simple question, “What do you think is inside?” with a ‘pull here’ tab on the corner. The back can answer the question with a personalized message; for example, “We heard that you hired someone new, so we wanted to say welcome to the team!” This question and answer methodology is a good way to show that you care about your clients, make a memorable impression, and allude to the package’s hidden contents.
Want to increase your social media network? Why not use social media labels on your packages? Or, you can take it one step further and make the entire package into a social media promotion. Start with the colors of your favorite network, then incorporate their best known icon or logo, and finish with a uniquely shaped package that epitomizes the brand. Inside the package you can include a note introducing your new presence on the specific social media network, while simultaneously inviting your customer to follow your page or account.
Focus on Eco-Friendly
Throughout 2013 we saw a large push towards utilizing ‘green products.’ From packaging materials to office decor, a number of companies have joined the eco-friendly revolution. The push for smaller carbon footprints has received a positive response from a significant portion of customers, many of whom are becoming more eco-friendly themselves.
Part of a good marketing campaign is to properly position yourself in front of customers. So, why not start with eco-friendly packaging? At Crawford Industries we offer a wide-array of eco-friendly packaging products. In 2014 take eco-friendly packaging to new creative heights with strategic product placement, re-usable packages, or multi-purpose packaging.
Focus on Package Shape
It practically goes without saying that a uniquely shaped package is sure to stand out from the crowd. Packages can be customized to match your logo shape or design. Simply put, uniquely shaped packages can represent the product in the simplest of ways. You will be sure to gain attention and kickoff the New Year right!
Has this post gotten your creative wheels turning? For more creative packaging ideas, check out our product page and our green policy commitment.
