If you manufacture or plan to manufacture a product, one aspect of the distribution cycle that needs to be strongly considered is the packaging for that product. This is especially important nowadays since packaging also does quite a bit of marketing for you. So, the question will definitely come up, will a dedicated packaging company work better for your business than doing your own?
The answer to this question is simple: YES.
It doesn’t matter if you’re manufacturing software CDs, homemade cookies or distributing herbs and spices, packaging is going to be a major concern. Not only do you have to decide what the packaging is going to look like, but you have to take into consideration what it takes to package your product. Two main factors will definitely come into play: cost and control.
The first factor, cost, essentially weighs out like this: How much will packaging supplies cost, how much does the equipment cost to package your product and how much will the labor cost to package your product? If you plan to package the product yourself, your company will bear the total cost of all of these aspects. And, depending on what your product is, the equipment costs alone can be prohibitively expensive, let alone labor costs.
However, if you use a dedicated packaging company, such as Crawford, all of the equipment, supplies, and labor are already on hand to package your product properly. Ultimately the cost per package will be significantly less since most of the expense is taken care of.
The second factor, control, may seem like a challenge if you begin to outsource your packaging efforts. If your company packages products on its own, you keep complete control over the design, graphics, etc. However, most packaging companies are more than willing to work with a company to achieve the packaging design they want. This means that, even though you don’t have total control over the packaging designs, you do have major input.
Unless you own a huge company that manufactures millions of products a year and having your own packaging department only makes fiscal sense, you should seriously consider taking advantage of the benefits a dedicated packaging company can provide. Not only can you save money, but you can save time, hassles and headaches as well.
Remember!
Here at Crawford Industries, we offer complete creative services to help improve your overall packaging efforts. You remain in control of your product every step of the way. So, to recap, using Crawford as your company’s packaging services provider means lower costs, a maintained level of control, and more time saved! Contact us today for a sample request.
