One request we’ve been getting a lot of lately at Crawford Industries is for kit packaging, a type of packaging that involves putting several items or products in one presentation.
If you’re unsure if you’ve come across packaging like this here are a couple common examples: promotional/sales kits, sample sets, and board games (like pictured in the photo above). All kinds of industries—everything from the pharmaceutical industry to retailers to schools and corporations—utilize kit packaging.
Here’s a more specific example: Let’s say you’re selling a product, and the product is a new type of dog food. Monday through Friday, you meet with potential buyers to tell them about the dog food you’re selling and explain what makes it different and why dogs love it. During these meetings, you present potential clients with a package that includes a set of samples of each flavor of the new dog food you’re selling, along with a brochure about your brand and your business card. This “marketing kit” does two things: It provides potential buyers with the information they need to make their decision on whether or not to invest in your product, as well as gives them a good impression of what your brand is all about. The packaging you see below is an example of a presentation kit we made for Purina’s Chef Michael’s Dog Food.
Why is this type of packaging crucial?
When it comes to buying a product, customers want to be able to easily access all of the important product and pricing information. A well-designed presentation kit will ensure that this key information is presented in an eye-catching way. As we’ve all heard many times, first impressions are the most important—and, often, your presentation kit may be a customer’s first impression of a brand. If you have a product (or products) to sell, you probably need an eye-catching way to showcase and organize the sales materials that explain your brand.
But what exactly is it that makes for a well-designed marketing kit? Here are a few tips:
Your marketing kit should always…
- Reflect your branding. A company’s name and logo should be displayed prominently on the outside of the packaging, as well as on the materials inside.
- Be made of high-quality, lightweight material. (You don’t want your customers to be lugging around something that is falling apart or heavy!) Both the materials we use for our packaging, Polyethylene and Polypropylene, are known for having reduced weight and exceptional durability.
- Stand out. Marketing kits provide a great opportunity to represent and differentiate your company or brand. Perhaps your marketing materials are packaged in a uniquely shaped box, or colorful binders. No matter what you decide, you want to make sure your marketing kit is attractive, demands attention, and represents your company’s spirit.
When it comes to this type of presentation packaging, a tailor-made packaging solution is often best. At Crawford, we take pride in making kit packaging that is designed just the way you envisioned it in your mind.
Send us your specifications or samples of your materials—and we will create a unique packaging solution that is just for you! See a portfolio of work we’ve done for past clients here.
