News • Why Choose Custom Packaging? 3 Advantages to Consider

So, you have a great product and you’re ready to get out there and start selling it. But, first, you’re wondering: What should I package it in? This might be a more significant question than you think…

Packaging plays a major role when it comes to attracting customers and convincing them to give a product a try. In fact, many people will decide whether or not to buy something simply based on the look of a package.
Not quite sure if you need custom packaging for your product? Here are 3 things to keep in mind:


Forget “one size fits all.”

If you have a distinct design vision in your head, or an irregular/unusually shaped product, custom packaging will guarantee that your wishes and your product’s specific requirements are met to the T.

Maybe you need to protect your product from breakage during shipping—or perhaps you are looking for a design that will extend the shelf life. Whatever the case may be, choosing custom packaging allows you to find the exact construction and protective materials your product needs.


Boost sales and revenue.

A great packaging design can help your product rise above the competition and, with a little creative thinking, you can come up with a look that will appeal to your target market.

As they say, first impressions are the most important—and, by packaging your product in an innovative or eye-catching container, you are much more likely to reach your audience and rack up the sales.


Brand awareness.

Would you like a special packaging material, shape, or color to stick out in a customer’s mind when they think of your brand?

If so, custom packaging should be something you consider before bringing your product to the market. A team of designers will be able to take your unique concept (or even help you come up with a concept, if you don’t have one yet) and develop it into both an attractive and working package.
It may take a bit of extra time and money—but an original look is what will make your packaging recognizable to consumers, and help it stand out on the shelf for years to come.

[imageleft]×150.jpg[/imageleft] Packaging is an essential factor to consider when it comes to marketing your product. Choosing custom packaging will ensure that your product has the look, feel, and structure that you’re looking for—which can be especially crucial for delicate products that need extra protective care, or a product that needs to be differentiated from its stiff competition.

At Crawford Industries, our in-house Design Engineers are experts when it comes to thinking up innovative packaging concepts for our clients. From design to delivery, we can provide custom products that meet your specific requirements, are cost effective, and help you stand out above your competition. If you’re considering customized packaging, we’d love to hear from you and help you bring your design ideas a reality!

See some of our specialty packaging designs here.